Privacy Policy

Effective Date: July 2, 2026
Last Updated: August 7, 2026

Welcome to TrueToned ("TrueToned," "we," "our," or "us").

Your privacy is important to us. This Privacy Policy explains how TrueToned collects, uses, stores, shares, and protects your personal information when you use our website, browser extension, mobile application (when available), and any related products or services (collectively, the "Services").

By using the Services, you acknowledge that you have read and understood this Privacy Policy.


Who We Are

TrueToned is an AI-powered personal color analysis and shopping assistant designed to help individuals discover clothing colors that complement their unique features while shopping online.

Our Services may include:

  • AI-powered personal color analysis

  • Personalized shopping recommendations

  • Browser extensions

  • Mobile applications

  • User accounts

  • Saved preferences

  • Future premium features and integrations


Independent Service

TrueToned is an independent software service and browser extension. Unless expressly stated, TrueToned is not affiliated with, endorsed by, sponsored by, or operated by any retailer, brand, marketplace, or manufacturer.

3. Information We Collect

Depending on how you use our Services, we may collect the following categories of information.

A. Information You Provide

You may voluntarily provide information including:

  • Name

  • Email address

  • Account credentials

  • Profile information

  • Uploaded photographs or selfies

  • Color preferences

  • Clothing preferences

  • Feedback

  • Customer support communications

Providing this information is optional; however, some features may not function without it.

B. Images and Color Analysis

When you upload a photograph or selfie, TrueToned processes the image to perform a personalized color analysis.

The analysis may identify characteristics such as:

  • Skin tone

  • Undertone

  • Hair color

  • Eye color

  • Seasonal color palette

  • Recommended colors

  • Colors to avoid

Your uploaded images are processed solely for the purpose of providing our Services.

We do not claim ownership of any images you upload.

Unless you explicitly consent, your uploaded photographs will not be used to train artificial intelligence or machine learning models.

C. Account Information

If you create an account, we may collect:

  • Username

  • Email address

  • Password (stored using industry-standard encryption or hashing)

  • Profile settings

  • Saved analyses

  • Saved retailers

  • Saved favorites

  • Saved wardrobes (when available)

D. Shopping Information

To provide personalized recommendations while you use the Services, TrueToned may process limited information relating to products displayed on supported retailer webpages that you actively choose to visit while using the browser extension. This may include information such as:

  • Product titles

  • Product colors

  • Product categories

  • Product identifiers

  • Product page URLs

This information is processed solely to provide the requested functionality of the Services. TrueToned does not use this information to build or maintain retailer product catalogs.

E. Device Information

We may automatically collect technical information such as:

  • Browser type

  • Operating system

  • Device type

  • Language settings

  • IP address

  • Time zone

  • Crash reports

  • Performance diagnostics

  • Extension version

  • Mobile application version

F. Browser Extension Permissions

If you install the TrueToned browser extension, it may request permission to:

  • Detect supported retailer websites

  • Analyze limited product information displayed on supported retailer webpages in order to generate personalized color recommendations and shopping insights.

  • Display personalized color recommendations

  • Store user preferences

  • Synchronize settings across devices

TrueToned does not monitor unrelated websites or collect browsing information beyond what is reasonably necessary to provide its Services. The browser extension only operates on supported retailer websites that you actively choose to visit while using the extension.


How We Use Your Information

We use personal information to:

  • Provide personalized color analysis

  • Generate AI-powered recommendations

  • Improve recommendation accuracy

  • Save your preferences

  • Authenticate your account

  • Provide customer support

  • Improve website performance

  • Detect fraud or abuse

  • Maintain platform security

  • Develop new features

  • Comply with legal obligations


Artificial Intelligence Processing

TrueToned uses artificial intelligence to generate personalized color recommendations.

AI-generated recommendations are based on image analysis, product information, and color theory.

While we strive for high accuracy, AI-generated results are estimates and may vary depending on factors such as image quality, lighting conditions, screen calibration, and product photography.

Users should exercise their own judgment when making purchasing decisions.


Cookies and Similar Technologies

We may use cookies and similar technologies to:

  • Remember user preferences

  • Keep users signed in

  • Improve website performance

  • Measure product usage

  • Analyze traffic

  • Prevent fraud

  • Support future personalization features

Additional information regarding cookies may be provided in our Cookie Policy.


Third-Party Services

We may use trusted third-party service providers, including providers for:

  • Cloud hosting

  • Authentication

  • Artificial intelligence processing

  • Subscription and payment processing

  • Email delivery

  • Error monitoring

  • Security

  • Customer support

These providers are only given access to information necessary to perform services on our behalf and are expected to protect that information appropriately.

7. Browser Extension Processing

While using supported retailer websites, the TrueToned browser extension processes limited webpage information necessary to provide personalized recommendations and related features.

This processing occurs only while you actively use the extension on supported websites and is limited to the functionality requested by you.

TrueToned does not access retailer customer accounts, payment information, or unrelated browsing activity.


Retail Partners

TrueToned may display recommendations for products available from third-party retailers.

Purchases made through third-party retailers are governed by those retailers' own privacy policies and terms.

TrueToned is not responsible for the privacy practices of third-party retailers.


Affiliate Links

Some product recommendations may contain affiliate links.

If you purchase a product through one of these links, TrueToned may receive a commission at no additional cost to you.

Affiliate relationships do not influence the objectivity of our color analysis.


How We Share Information

We do not sell your personal information.

We may share information only when necessary:

  • With service providers supporting our Services

  • When required by law

  • During a merger, acquisition, or sale of business assets

  • To protect the rights, safety, or security of TrueToned, our users, or others

  • With your explicit consent


Data Retention

We retain personal information only for as long as necessary to:

  • Provide the Services

  • Maintain your account

  • Resolve disputes

  • Enforce agreements

  • Comply with legal obligations

Certain temporary browser-based information used to provide extension functionality may be stored locally on your device for performance purposes and is not intended to create a permanent retailer product database. Users may request deletion of their account and associated personal information, subject to applicable legal requirements.


Data Security

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. While we implement commercially reasonable safeguards, users remain responsible for protecting their account credentials and devices.


International Users

Your information may be processed and stored in countries other than your country of residence.

Where required by applicable law, we take appropriate measures to protect personal information during international transfers.


Children's Privacy

TrueToned is not intended for individuals under the age of 13, or a higher minimum age where required by applicable law.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete it.


Your Privacy Rights

Depending on your location, you may have rights to:

  • Access your personal information

  • Correct inaccurate information

  • Delete your information

  • Withdraw consent

  • Restrict certain processing

  • Request data portability

  • Object to certain uses of your information

Requests may be submitted using the contact information below. Where applicable, users may also withdraw consent for AI processing of uploaded images by deleting their uploaded content or requesting account deletion, subject to legal retention requirements.


Changes to This Privacy Policy

We may update this Privacy Policy periodically.

If material changes are made, we will update the "Last Updated" date and provide notice where required by applicable law.

Continued use of the Services after changes become effective constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions regarding this Privacy Policy or your personal information, please contact us at:

TrueToned

Email: hello@truetoned.ca

Website: https://www.truetoned.co